As at June 1, 1999, approximately 100,000 readers spend an estimated total of 4,425
hours on-line a month, reading over 300,000 pages of our reviews, news, features,
interviews, chats and archives either on the Urban Cinefile site itself, or through our
Telstra Big Pond
Yahoo! Australia & New Zealand,
carry our syndicated content.
Confidentiality agreements prevent us publishing a breakdown of the figures, but we are
pleased to record the overall monthly readership landmark of 100,000 – and continuing
a strong upward trend – less than two and a half years after launching Urban Cinefile
WWWORLD WWWIDE REACH
Most of our readers are in Australia, of course, but we have readers literally all over
the world, from China and Canada to Brazil and Belgium, from Finland and France (in
relatively large numbers) to Ireland and Israel, South Korea and South Africa, New York
and New Mexico, Russia and Singapore, Iceland and India - and everywhere in between.
Our Movie Club members – in Australia and around the world – also continue to
grow in number (approaching 3,000 now), receiving a weekly email summary of the new
content in Urban Cinefile. Registration is free and members can unsubscribe at any time.
ADVERTISING & SPONSORSHIP
Bertini Murray & Co (BMC),
leading consultants in interactive sales and marketing, who
represent Urban Cinefile to advertisers, report a rapid increase in interest from
advertisers this year. BMC has booked campaigns on Urban Cinefile for clients including
Toyota, Carlton Cold, Nescafe, Travel.com, Melbourne Sidewalk, excite.com.au, the EISA
Online Shop – as well as a number of new movies, including The Thin Red Line.
more info, contact the personable Anthony Saines at BMC.
Tel: 02 9252 0444 or
email: firstname.lastname@example.org )
In addition, Toyota sponsored the daily Postcards from Cannes, (http://entertainment.bigpond.com/cannes_main.htm)
which was a major
feature of the Cannes Film Festival coverage on the Telstra Big Pond Movies section, devised and provided by Urban Cinefile. Exceptionally high click-through rates of around
3.9 made Toyota very happy.
Urban Cinefile is the Winner, Best Arts & Entertainment Site,
Aust Financial Review/ Telstra 1998 Internet Awards (Nov 98) (http://www.webawards.info.au/winners98.htm)