Urban Cinefile
William Kellys War
 The World of Film in Australia - on the Internet Updated Thursday, October 30, 2014 - Edition No 921 

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ABOUT US

With years of experience behind them in entertainment publishing, film journalist Andrew L. Urban and his partner Louise Keller launched Urban Cinefile in February 1997. At the 1998 Telstra/Australian Financial Review Internet Awards, Urban Cinefile was voted the Best Arts & Entertainment Site, and was soon syndicating its editorial content to major portals including AOL, Telstra Big Pond, Yahoo! and Optus.

Since 1999, the National Library of Australia archives Urban Cinefile in its PANDORA project, the ongoing web archive, citing Urban Cinefile as “an online publication of cultural value”.

Urban Cinefile has produced movie reviews on mobile phones for Telstra and a weekly movie review program for subscription tv channels Ovation and World Movies, the latter appointing Urban its Channel Host (2002-2007) to present two weekly movie programs.

An active supporter of Australian screen culture, Urban Cinefile was founding sponsor of the Audience Award at the Sydney Film Festival and is a foundation Online Media Sponsor of the Dungog Film Festival; we continue to support screen culture initiatives in association with Sydney University's Centre for Continuing Education, the Australian Performing Rights Association and others.

We also continue to syndicate our reviews and feature articles to various outlets, including Qantas In Flight Entertainment.

THE URBAN CINEFILE TEAM

Editor: Andrew L. Urban email
Deputy Editor: Louise Keller email
Webmaster: Gary Morton email

Advertising rates & specs available from:
Andrew L. Urban, Publisher (02)9949 6700 - email

WHY ADVERTISE?
REACH MOVIE AUDIENCES - THEY'RE ONLINE

A summary of key findings by Stradella Road Research* backs up what we all know anecdotally: the internet is no longer an optional add-on to advertising campaigns for movies and DVDs. It’s where the audiences are.

Key findings of the research:
An estimated 94% of all moviegoers are now online.

Twentysomethings (age 18-29) "are digital natives that have grown up with technology" and are more likely to go online for movie info and to share what they think about movies via social networks.

Audiences in their 30s are time-constrained, with parenthood dominating their decisions. They split their movie-going trips between their children and their spouses. They "spend the highest number of hours online and represent the highest use of technology (Internet, broadband access, DVR ownership and cell phone)."

They also view the most recorded TV and skip the most ads via their DVRs – (so movie trailers on TV are a very wasteful way to reach them. We have been streaming movie trailers as a free service to our readers for many years. Distributors have had it good! – Ed).

While 62% now get their reviews online, only audiences over 50 rely on reviews published in newspapers.

Cinemas and distributors can also take heart in the research showing that 79% of those questioned said, "Going to the movies is a good escape from everyday life."

* Stradella Road, the entertainment marketing firm founded by former New Line Web guru Gordon Paddison, hopes to assist film marketers in determining how to reach consumers over the next decade. The study was conducted by surveying 1,547 moderate-to-heavy moviegoers over eight days in July 2009, with an additional 2,305 questioned by phone or online during July. Nielsen NRG managed the research fieldwork.

ALL ORIGINAL MATERIAL IN URBAN CINEFILE IS COPYRIGHT.
DO NOT REPRODUCE OR DISSEMINATE WITHOUT PERMISSION.

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Privacy Statement
Urban Cinefile has created this privacy statement in order to demonstrate our firm commitment to privacy. The following discloses our information gathering and dissemination practices.

We use your IP address to help diagnose problems with our server, and to administer our Web site. We will use cookies to save your password so you don't have to re-enter it each time you visit our site (when relevant).

Our site's registration form requires users to give us contact information (like name and email address). The customer's contact information is used to contact the visitor when necessary. Users may opt-out of receiving future mailings; see the choice/opt-out section below. This site contains links to other sites. Urban Cinefile is not responsible for the privacy practices or the content of such Web sites.

Our online surveys may ask visitors for contact information (like their email address) and demographic information (like their zip code, age, or income level). Users may opt-out of receiving future mailings; see the choice/opt-out section below. Demographic and profile data is also collected at our site. This information is shared with advertisers on an aggregate basis and no individuals' information is revealed.

We run contests on our site in which we ask visitors for contact information (like their email and street address). The information is used to contact the winners when necessary (eg; send prizes). Users may opt-out of receiving future mailings.

Updated February 3, 2013



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Andrew L. Urban
(Pic courtesy David Morgan)


Louise Keller

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