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CINECLIX – A WORLD OF FILMS AT YOUR FINGERTIPS

Broadband subscribers can now download-to-own independently made, festival-selected films for US$5.99 as Canada’s innovative CineClix and Australia’s Urban Cinefile launch an Australian broadband initiative, in which Australian films will be added to the catalogue through Urban Cinefile’s acquisition program.

Urban Cinefile and Canada’s CineClix Distribution Inc. have forged a wide ranging agreement in which Urban Cinefile will select Australian films to be distributed globally online via the CineClix online shop, where Urban Cinefile readers (indeed, broadband users everywhere) are able to preview and download to own a wide range of films that have screened at festivals around the world. See the website

CineClix President Margo Langford says: “We are delighted to be expanding our catalogue with Australian films and equally pleased to bring Australians some foreign films that are not available at the local video store. For the film owner, there has never been a better deal for getting global distribution for both their new and back catalogue films.” 

The new high quality, low cost film download service – just US$5.99 (approx A$8.60) per feature film, or US$1.99 per short - has a growing library of dramas, documentaries and shorts, and will soon be expanded with Australian films as they become available. Urban Cinefile is identifying suitable Australian films for inclusion in the library. In America, over two million movies are downloaded by broadband users each month, from a variety of sites; CineClix is the first to quality control its catalogue by offering films that have played at a festival.

There is also an option to purchase the films on DVD for US$24.95 (A$ 35.80) - playable in all regions.

Revenue from the sale of each film download (or DVD sale) is shared with the film makers in a transparent accounting system available to view any time.

"to help pioneer online distribution for Australian films"

“This is a great opportunity for us to help pioneer online distribution for Australian films on the one hand, and to provide an easy and familiar access point for our readers to independent films from around the world via the internet on the other,” says Andrew L. Urban, Editor of Urban Cinefile. “As Australia’s most experienced online publisher of movie related editorial content (now in our 8th year), this is a natural progression for us, and an extension of our role as a window to the world of film for Australians - and vice versa.”

There are dozens of films in the launch catalogue including the 82 minute doco, Up Syndrome (US, 2000). Director Duane Graves returned to his hometown of San Antonio, Texas, to shoot a playful, stirring, remarkably unique portrait of Rene Moreno, a 23 year-old with Down Syndrome. Never institutionalised, Moreno grew up playing with “normal” boys and absorbed their habits – popcorn, girls, slasher flicks, basketball, toy guns - that would seem ideal, but when he reaches young adulthood, he’s so smart and confident that he’s baffled at the category other adults place him in. Moreno’s bewildered that he can’t do what other men his age can – and takes his revenge. 

The films are encoded using a unique process by CineClix partner, DVcolor and downloaded using Windows Media Player 9 Series, which results in superb quality images and sound, even in full frame mode on compatible computers. You can download the player for free at http://www.microsoft.com/windows/windowsmedia/9series/player.aspx
The download will require one of the following operating systems: Windows 98, ME, 2000 or XP. (A Windows Media 9 player for Macintosh is available but the process is not yet optimized for Macintosh. CineClix will provide this functionality in the near future.) A 100 minute film is approximately 500 MB; the download service has been designed for broadband users. The download time on a 1.5 MB DSL connection for a 100 minute film is about 60 minutes.

To watch the film on your PC you must activate the film with a license key. The license must be opened by an Internet Explorer browser. Netscape, Mozilla, Opera and Safari do not function with the license management system used by CineClix.

You can also watch the films on your TV set if you can connect your PC to your TV set. Most new PCs have an S-Video output on the graphic card. To connect the two, you need an S-Video input on your TV (the same connection as for a DVD player). If this is the case, than you need only an S-Video cable which can be purchased at minimal cost at most electronics stores.

"to watch the film on three different devices"

CineClix provides three license keys to allow you to watch the film on three different devices (PC, laptop, etc.). The film can be viewed an unlimited number of times on each of these devices.

Customers can also burn the film onto portable media such as a CD-Rom or a DVD-R. However, to watch the film you must have the license key on the computer where you play the CD or DVD, to ensure maximum security for the copyright holders.

CineClix Distribution Inc was incorporated in March 2003, in BC, Canada. It is headed by two principals with expertise in e-commerce, Internet technologies, film production and distribution, content licensing rights management, international business, legal and accounting. Partners include: IBM, Novipro, DV Color, Better Business Bureau, Women in Film, Vancouver Enterprise Forum, Microsoft, and DMD Secure.

Published October 21, 2004

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