OUR 400 WEEKS
To celebrate this milestone in our online publishing history (an opportunity for unashamed self promotion too good to miss) we take a look at some of our more tangible achievements, ranging from internet awards and syndication to spawning our own television program – and becoming a conduit for online distribution of Australian films. All on the smell of an oily computerised rag, as micro-publishers in this new medium.
In September 2004, we began producing weekly movie review programming for the subscription TV channels Ovation (dedicated to arts & entertainment) and World Movies (dedicated to movies from around the world), covering new releases in cinemas. It’s the first time World Movies has ever programmed cinema reviews, and the first time Ovation has broadcast a cinema review program produced specifically for the channel. OUR MOVIE REVIEWS ON TV
Three weeks before this 400th edition, we announced a broadband initiative in which we are helping to acquire Australian films for online sales through Canada’s innovative CineClix website, offering Australian films a new window of distribution opportunity. See FULL STORY
Also in October 2004, we began syndicating much of our content through the latest wireless technology, iMode, in association with AAP and Telstra.
But this isn’t the first time we have syndicated our movie reviews: In addition to the many readers who visit our website, thousands of other movie lovers hear our voice in one form or another. We have been asked to syndicate our reviews and other editorial content to third parties such as AOL, Big Pond (Telstra), Optusnet, Optus mobile (MMS), Yahoo! Australia/New Zealand, Homescreen, Look Smart and Virtual Communities.
"Australia’s only dedicated online movie
Launched without fanfare in February 1997, Urban Cinefile is Australia’s only dedicated online movie magazine serving a wide readership and covering both mainstream and arthouse films in theatrical release and on video. Some 15,000 Movie Club members have signed up to receive our weekly newsletter, from all over Australia, and from other parts of the world, including Europe, America and the East. READ some of the nice things our readers say about us in our Brag Book. (If you want to add your own comments about us – whether nice or otherwise – please do so. EMAIL US
Independent of any publishing group, Urban Cinefile is one of the small but successful pioneers of online publishing, having not just survived but prospered in a field full of the crosses of the deceased dot.coms. We aren’t millionaires, but we don’t owe millions, either.
In 1998, we won the Award for Best Arts & Entertainment Site in the Financial Review sponsored Internet Awards, and we were one of the three finalists again in 2000, which was the last year these Awards were held.
"The National Library of Australia has been archiving Urban Cinefile"
Since 2000, The National Library of Australia has been archiving Urban Cinefile in its PANDORA scheme, as a “cultural resource of long term value to Australia.” One of our unique features is a special page which collates the links to OVER 200 AUSTRALIAN FILMS that we have reviewed or reported on.
Since our launch, we have given away well in excess of $500,000 worth of movie tickets, DVDs and merchandise, thanks to the generosity of distributors with whom we have organised regular competitions. And perhaps most importantly, we have enjoyed the challenge of providing a weekly updated movie review service for anyone with an internet connection, anywhere in Australia – on demand.
Published November 4, 2004
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